Saturday, March 10, 2012

Chipotle's CSR

Since taking on a full-time internship in November that sadly for this blog has little connection to food and travel, my bandwidth for writing about these topics has been constrained. Of course, my appetite, both figurative and literal (get it? Literal? I made a double pun!), has not waned.

HawaiiAppetite
Chowing down on a puka dog in Hawaii

My internship deals with sustainability and corporate social responsibility communications, and one of my interview questions was, predictably, "What large company's sustainability efforts do you admire?" I say that the question was (or should have been) predictable, but clearly unemployment had hampered my clairvoyance, and I froze, afraid to mention a brand name that had some horrible environmental or social practice known only by true CSR experts. Or worse yet, that I might incriminate one of their clients as a bad example of CSR. Luckily a week-long temp gig a few weeks earlier got me through: I said something about admiring companies that fully integrate sustainability principles into all aspects of their activities, and cited National Geographic's zero-waste policy in their headquarters as an example of an organization expressing its mission -- conservation of the world -- through every little detail of its work.

It occurred to me recently, however, that if someone were to ask me the same question today, I would say Chipotle.

ChipotleLogo

Saturday, December 10, 2011

Chipotle's Asian Concept -- CALLED IT

A long time ago on this blog, back when it was still in its infancy and I was figuring out what shape it might take (I say as if I have since figured out what shape this takes...), I wrote about Chipotle's new "Asian concept" that was reportedly in the works.

Specifically I wrote:
Sidestepping the PC-minefield of conflating the diversity of Asian cuisines into one concept, I can see a Vietnamese "inspired" (for all you purists out there) menu that could easily work within the Chipotle model:

Banh mi sandwiches
Bun (room temp vermicelli salad-type dish)
Spring/summer/garden rolls (I'm thinking of the fresh ones, rather than the deep fried ones)

All of these draw upon easy to source local ingredients, can be adapted to suit a variety of diets and food preferences, and can be quickly assembled to order. Oh yes, and they're delicious.
Well ShopHouse has been open for a few months now, and all I have to say is,

CALLED IT.


The basic components of ShopHouse's menu? "Bowls" of protein, veggies, and sauce over your choice of jasmine or brown rice, or chilled rice noodles, and banh mi sandwiches.

ShopHouseMenu

Interestingly, despite being almost a year old, that original post has the most hits of any post here, and people still regularly find my blog from searching for "chipotle asian concept."

Apparently Chipotle is not the only one to draw on the mainstreaming banh mi bandwagon, though, as I discovered when I stumbled upon BONMi, just a 10 minute walk down the street from Shophouse. BONMi's website seems to espouse a lot of the same values as ShopHouse: inspiration in Vietnamese/Southeast Asian cuisine of course, but also "locally sourced environmentally friendly products whenever possible", and even similar tones of orange in their color schemes.

Despite emanating from national companies (Denver-based Chipotle and the New York-based JBH Advisory Group), both ShopHouse and BONMi are currently only located in Washington, DC. In another example of eerie similarities, both proprietors have talked about how DC is actually a great city for trying out new food concepts.
The District is an ideal launching pad for the concept, according to [Lynne] Jacoby [a partner in the JBH Advisory Group that has conceptualized the new 40-seat eatery]. "...D.C. is the best place for restaurants to open, believe it or not," she says. "Unemployment is very low here, it's a very eclectic group of people here, and there's a high concentration of educated people..." (BONMi Opens Today In Downtown D.C.)
"As for why ShopHouse chose to debut in the District of Columbia and not in New York City, [ShopHouse's director of concept development, Tim Wildin] explained that D.C. is a better "proving ground."
"There are just hundreds of restaurants in New York City that aren't great, but last," he said, noting that New York City's high population density might sustain an eatery even when the concept isn't exceptional. On the other hand, Wildin said, a restaurant's performance in D.C., a city with a burgeoning food scene but fewer people, might be a better indication of a concept's potential success elsewhere. (ShopHouse, Chipotle's New Asian Spin-Off, Opens In D.C. )
This is one of the few times that, from a food perspective, I feel lucky to be in Washington, DC.

ShopHouseSign

Wednesday, November 23, 2011

My Love Affair With Brunch

This is a story that begins with buffet and ends with brunch.

First
First plate

When I was a kid, I used to say, "I don't know" a lot to people's questions. What did I want for lunch? I don't know. Did I want to sit next to Mom or Dad? I don't know. Do I want milk or juice? I don't know. Buffets, however, were the perfect answer to my indecisiveness. At a buffet, you don't have to decide on just one dish, only to regret your choice later. You can have it all.

Second
Second Plate

I loved buffets. My family used to go to the Sunday brunch buffet at the Hyatt Regency in San Francisco. I don't actually remember much about the food there, except that there was a lot of it, and I could choose anything I wanted. What I remember most are the distinctive concentric circle-patterned floors.

HyattFloors

My love of buffets often befuddled my parents. Or maybe just pissed them off, because much as I loved the variety of food available, I could never actually eat enough to get their money's worth. Such are the perils of having a small stomach.

Third
Third Plate

When my family moved to Hong Kong, we started frequenting the Sunday buffet at the Conrad hotel. There are actually two restaurants that jointly occupy the eighth floor of the hotel, Nicholini's and Brasserie on the Eighth. Though they generally function as separate restaurants, with a de-nationalized room mediating between their Italian and French cuisines respectively, on Sundays, the borders dissolve to host a tour de force champagne brunch buffet. Over 20 years of patronage, my family has now come to refer to this experience simply as "Conrad". As in, "Did you confirm the reservation at Conrad?" or, "If I died tomorrow, I would want my last meal to be Conrad."

Or, "Conrad is the birthplace of my love affair with brunch."

Thursday, October 13, 2011

The Evolution of a Foodie OR An Ode to My Nephew

Nephew

Since coming into my life about 7.5 years ago, my nephew has been one of my favorite people in the world (the other favorite being his sister who followed him a year and a half later).

One of the things that makes him especially awesome? The fact that he will pause mid-bite in whatever he is consuming with nary a complaint, just to let me take a picture.

IceCream

Of course I would love him to bits regardless of his aptitude for being a featured subject in my food photography habit. But seriously, here he is about to chow down on an ice cream mooncake (kind of like an ice cream mochi), and he barely batted an eyelid when asked to delay his gratification so that I could take this picture.

Since I've never lived in the same city as him for more than a couple of months, I don't get to witness the evolution of his food tastes firsthand very often. Of course I know that he loves chocolate cake, and that he will eat almost anything wrapped in a tortilla. I know that when he's about to garnish his pumpkin pie with whipped cream, you'd better make sure he takes his finger off the trigger at some point. But usually these are things that I learn ex post facto, seeing the culmination of several experiences into one preference that I can identify, but don't know the origins of. I'm rarely there at the actual moment of discovery, the moment when he takes a bite of something and realizes that this is not just anything in his mouth, but something that he wants more of, something revelatory and magical that transcends the current meal to become a food memory.

Maybe it's the age he's at or the experience of being in a foreign place, or some combination of the two, but our trip to Hong Kong at the end of July proved an especially ripe occasion for memory-making. Like the night we had three dinners.

Wednesday, September 28, 2011

The Fanciest Dim Sum I Ever Ate

Part of the fun of returning to Hong Kong is in seeing how food in its "original" context is so much more varied and nuanced than the standardized version that gets exported to the States. To see the myriad interpretations of a dish in its homeland is, I think, one of the strongest arguments against the idea of a single, representative "authenticity" when it comes to food. Dim sum is a perfect example of this.

In the States, dim sum is generally a casual affair. As with most American Chinese cuisine, its hallmarks involve tasty, quick food at a cheap price with minimal attention paid to the quality of service. More often than not, it's raucous, noisy, and crowded, with some jostling for the har gow lady's attention to be expected because no one's about to settle for anything less than the shrimp dumplings that JUST came out of the kitchen. Even the "nicer" dim sum places (some might say the "gwailo" dim sum places) are still more large than intimate, the previous night's Chinese wedding banquet hall transformed into rows of ten-tops crowded with tea-swilling regulars. Only the glittery foamcore cut-out names hanging on the wall mark any change in experience from week to week.

Suffice it to say, then, that dim sum as I grew up with it, is not a "precious" experience. The Chinese are a feisty bunch, and when delicious delicious bbq pork buns are at stake, there's no time to worry about the teapot that invariably leaks on the tablecloth as you refill your neighbor's cup, or whether the eggs in the custard tarts were free-range.

At least, that's what I thought dim sum was about, until I had "all-you-can-eat" dim sum at the W Hotel at Kowloon Station in Hong Kong. I would venture to say that the W brand tends to be too cool for me on any given day, but the disconnect between this mod boutique hotel line and my clearance Old Navy duds and 4 year old Target sandals seemed especially striking early on a Saturday morning (the all-you-can-eat offer is only available from 9:30-11:00 am). As a twenty-something, there's also nothing to up your cool factor like going out with your parents and young niece and nephew. Much as I adore their company, I think they all needed a giving or taking of about 20 years to make our motley crew fit into the target demographic of the W hotel hip yuppie.

As we entered the lobby through stylishly massive doors, vaguely techno music pulsated around us. Appropriately beautiful people stood behind the registration counter, ready to cater to the whims of the slightly more beautiful people who stay in such places.

Then I turned to the right, expecting to see supermodels and TV celebrities waiting for their fancy cars to be brought round. Instead, I was bemused to find a small gaggle of decidedly plebeian families. Parents crowded anxiously around the closed doors of the Sing Yin restaurant, waiting for the magic hour when the dim sum feast would begin. Meanwhile, their assorted kids frolicked amidst a giant iron horse sculpture, and plastic black boxes that were too sleek to be comfortable seating implements. As my niece and nephew experimented with the utility of cushions on a backless sofa, I was grateful that they might be spared the burden of self-consciousness for another few years at least.

KidsWHotelLobby

As befit its mod surroundings, far and away, dim sum at the W was the fanciest dim sum I've ever had (at HKD$175 per person, or about USD$23, it was probably also the most expensive dim sum I've ever had). Gone were the claustrophobic arrangements of tables designed for 10 but squeezing in 15. Gone was the bright lighting that makes dim sum a curious Sunday rendezvous for hip and hungover twenty-somethings. Gone was the noise, the chaos, the flat-screen TVs showing Chinese dramas or the football game.

Instead, what followed for the next two and a half hours was a decidedly refined and civilized affair. The five of us occupied what amounted to a semi-private room, surrounded by painted glass panels. Our chairs came with armrests and cushions; no fighting for extra chopstick-maneuvering room here. The interior of the restaurant was dark, and the selective lighting both lent a certain atmosphere to my foodie pictures and made me curse my low ISO settings.

DimSumTable

It's interesting what happens when you take familiar food out of its usual context. While other Hong Kong restaurants have expanded beyond the usual har gow, siu mai, char siu bao rotation into more innovative and experimental dishes, the W selection deviated little from the expected list of dim sum staples.

Standard fare in above-standard surroundings
VegDumplingHaGow

And yet, the setting definitely made a difference vis a vis the eating experience. Even the picture a few paragraphs above, simply capturing our table and assorted dishes, evokes sophistication rather than banality. While other travellers might take pictures of their overcrowded tables in a noisy dim sum hall to say, "I am cool because I travel to exotic places to eat exotic food," this picture draws upon a different kind of a cool, a "W" cool, rather than a "Lonely Planet" cool.

ChrysGojiBerryDessert1

Though chrysanthemum and goji berry jelly generally impresses, the dessert appeared particularly rapturous under the dramatic lighting.

ChrysGojiDessert2

Fried spring rolls, neatly lined up on a white platter, seemed to hold a deeper message.

SpringRolls

Shadow -- rarely found in dim sum food photography -- gave these fried taro balls a hefty sense of gravitas.

TaroBalls

As the fanciest dim sum I've ever eaten, Sing Yin probably doesn't fit the vision of "authentic" Cantonese dim sum that some travelers or even locals might be looking for. And while $20 and change per person for dim sum is twice the price that I would expect to pay anywhere else, it seems like a reasonable deal when you factor in the calmer, upscale ambience and attentive service. I'm probably still not going to fool anyone into thinking that I can hang with the hip crowd at the W on a Friday or Saturday night. But maybe they'll be kind enough to let me sneak in every now and then on a Saturday morning.

Thursday, September 22, 2011

Finishing out Tokyo

Whew, who knew it could take so long for me to blog about 48 hours in Tokyo? But here I am finally finishing out my posts on my August trip. Clearly the two weeks in Hong Kong that preceded Tokyo will see this blog through the end of the year...

Just some bits and pieces that didn't quite fit in anywhere else or didn't seem to merit a full blog post on their own:

In-flight snack on ANA; I'll take this over stale pretzels and coke any day (thanks again for the deluxe air tickets Mom!)

ANASnack

A big part of the reason I was intimidated about navigating Tokyo on my own.

SubwayMap

A manmade stream-like feature running through a park in Ropponggi where people can "rent" a seat:

RentedSeats

Further along in the park, a tranquil scene at dusk:

RoppongiPark

A fairly delicious avocado and "Italian frozen yogurt" shake from the food basement of Mitsukoshi in Ginza. What made it "Italian", I don't know, but the attention to detail with the petite mint leaf tickled my fancy:

AvoShake1AvoShake2JPG

Lunch at a delicious Kyoto-style small plates place in the Nakameguro neighborhood. This place was tucked away from the street down a narrow little path with nary a sign (as far as I could tell) to indicate that it was even there. Definitely would never have found it on my own. Thanks for lunch Taro and Christine!

TaroLunch

Cold udon was perfect for the 30+ degree Celsius weather

TaroLunchUdon

The history of Sensoji temple juxtaposed against the hypermodern Sky Tree broadcasting tower in the background

SensojiandTower

Cheerful mini-temple

SmilingTemple

Something about the way this bike was parked outside the restaurant and the black and white photo in the window made me think of an old Japanese film. Maybe channeling the quiet simplicity of an Ozu film?

TokyoBike

All the guidebooks talked about the "salarymen" aka government workers who throng Tokyo's izakayas and bars after work. I have no idea if this crowd worked for the government, but this picture captures the faceless anonymity that that term always conjures in my head:

Salarymen

A big reason I was delighted to be navigating Tokyo on my own -- more tonkatsu for me!
MaisenTonkatsu

This was at Maisen, a well-known tonkatsu establishment. Their special sauce totally made the meal -- none of that thick gloppy sweet stuff you squeeze out of a bottle.

MaisenTonkatsuSauce

This stuff was fresh, with I have no idea what inside it, but definitely had hints of fresh ginger and maybe even pineapple? I recommend dousing the tonkatsu with it to get that perfect bite:

TonkatsuBite


All in all, not too shabby for a glorified layover methinks!

Monday, September 12, 2011

Sensoji Temple and Carving Out Your Own Fortune

SensojiOutergate

For some reason, Senso-ji, the major Buddhist temple in Tokyo, was closed when I visited it in early August.

Sensoji

Luckily, my visit to Asakusa, the neighborhood around Senso-ji, was not a complete waste. Not far from the temple is the kitchenwares district, with shops upon shops selling all sorts of food-related implements. Including those awesome plastic food models found outside many a restaurant. I was actually hoping to come away with some kind of plastic food as a souvenir (how cool would it be to have a bowl of udon on my desk, ALWAYS), but the prices seemed exorbitantly high for this unemployed vagabond (USD$20 for a keychain with a plasticized crepe at the end of it at one store!).

There is also a shopping street, the Nakamise, leading up to the temple that was bustling despite the temple’s closure.

SensojiShopping

In addition to the usual knickknack and souvenir stores selling fans, ninja costumes, and perpetually waving cats, were snack stands selling freshly made rice crackers:

JapaneseCrackers

I chose to indulge in a deep fried cake filled with a green tea paste:

GreenTeaSnack

Though I didn't get to actually enter the Senso-ji temple, I did participate in one of its popular rituals.

Fortunes


How to get your fortune told at Senso-ji temple:


SensojiInstructions

(My favorite part is the warning at the end against being arrogant or fearful based on your fortune.)

Step 1: Shake the canister (politely!) while thinking of your wish.
[insert picture of tall hexagonal silver canister with a small hole at the top here. I tried to take a picture, but just couldn't get a good photograph out of it.]

Step 2: Note the number on the stick and find the corresponding drawer:

Drawers

Step 3: Open the drawer to reveal your fortune:

OpenDrawer

If you get a bad fortune, you might want to do this so as to leave the bad luck behind:

TiedFortune

But if you are destined for awesomeness, like me, and draw stick number 78, feel free to carry your fortune with you and go on to rock out in life. Of course, in case you have doubts about your proverb-interpretation skills, you can always consult the handy breakdown of what this all means in layman's terms at the bottom:

HighestMostExcellentFortune

No matter what you draw, though, don't forget the final takeaway from those initial instructions: "You can carve out your own fortune."