Thursday, January 23, 2014

Getting my panties in a bunch over media coverage of female chefs

Thank you, New York Times, for succeeding where TIME magazine so clearly, publicly, woefully failed. Not by writing a story about how few women there are in professional kitchens – that story has been written several times over – but by talking about how women *have* penetrated the once male-dominated kitchens, and how their presence and influence is only growing in the world.

The backstory: The internet and culinary worlds were aflutter back in November over TIME Magazine’s publication of a “Gods of Food” feature that neglected to include any female chefs. Taken to task over the lack of female chefs in the list, editor Howard Chua-Eoan dug a deeper hole for himself by explaining in an interview to Eater, that, "We did not want to fill a quota of a woman chef... We wanted to go with reputation and influence."

Cue female indignance, and every savvy internet editor (read: any and every other editor) capitalizing on Chua-Eoan’s fail moment to print their own lists recounting multitudes of female achievement in the kitchen.

But I have to admit something: I get it. When Chua-Eoan says that a Barbara Lynch is not as well-recognized or as well-celebrated as a David Chang, I get it... because aside from Dominique Crenn and Alice Waters, I, perhaps like you, did not immediately recognize many of the names that have emerged in the wake of the article's uproar.

I can name the renowned female chefs that have informed my own culinary sphere of course: Julia Child (I distinctly remember watching her make a hollandaise sauce on VHS over and over again), Cindy Pawlcyn of Mustard's (maker of the best hamburger, per my parents’ world view, which of course became my world view), Judy Rodgers of Zuni CafĂ© (favored haunt of my dad from when he used to sup there weekly), Alice Waters of Chez Panisse, Slow Food, the Edible Schoolyard, etc (it’s Alice Waters… there’s really no explanation needed, is there?). I've had the pleasure of meeting and witnessing firsthand the energy and innovative brilliance of Susan Feniger and Elizabeth Falkner, and most recently marveled at the all-female kitchen that served me a delicious brunch at Beast (Executive Chef, Naomi Pomeroy). My Top Chef addiction (and their wise choice in later seasons to seed the competition with many more female chefs from the get-go), has exposed me to more female legends in the culinary world, both longstanding and emerging, like Anita Lo and Stephanie Izard. I'm a slightly more educated than most foodie who now works in the culinary world, and yet I have to admit (though don't tell my boss!) that I struggle to name more female chefs than that. I'm guessing that unless you are a dedicated foodie or professional chef, you might also struggle to do so.

But, is our inability to name "big" female chefs with a widespread reputation similar to David Chang or Rene Redzepi or Thomas Keller due to the "basic reality" that there are fewer of them who have the name recognition? Or is it about *how* one gets their name recognized? That is to say, is David Chang really more of a "God" of food than Barbara Lynch as Chua-Eoan suggests, or is Chang’s PR machine, his drive for public recognition, his ego and machisimo -- in sum, his "manliness" -- more intrusive into the popular culture sphere than a female chef is wont to be? Yes, yes, "Men are from Mars, Women are from Venus" has become passe. But men have particular traits, women have particular traits, and the system of public recognition (largely distilled through media coverage, awards, and festivals) tend to reward those who trump up their own accomplishments more, i.e. men. Men who want to establish a broad geographical empire. Men who are concerned with leaving a legacy, and being critically acclaimed, and seeking recognition for their genius.

People say that one’s cooking should speak for itself and that reviews and accolades should not necessarily highlight the sex of the chef. Indeed, some people think that by calling out the sex of a female chef, it's like saying, "This chef is great despite being a female." But, when Anthony Bourdain writes in Kitchen Confidential that the kitchen is no place for a woman, and you have to be a certain kind of woman (to wit: a man-like woman) to survive -- well, it just makes me put an extra pump into my fist when I see a woman being celebrated and lauded and deemed a culinary god (or goddess if one should prefer).

Because to me, the more interesting story is when a woman succeeds not in spite of being a woman, but *because* she is a woman. Because she cares about things like soul, and feeding people, and serving others rather than herself. In sum, those things that people so often decry as the failings of being a female, the reason female “success” lags behind male success. To ignore that one's sex, the way your identity is shaped by socially constructed notions of behavior based on sex, has an influence on how you cook, how you run a business, how you promote yourself, is to be as naive as to think that we live in a race-blind era.

Really, Chua-Eoan and the TIME team could have easily avoided this whole debacle by including some female chefs... yes, even to fill a quota. Up until Chua-Eoan's interview, I thought that TIME, as a leading news publication, would see its role not simply as telling people about the reality that they think they already know, but to push the boundaries and expose them to something that they don't know. Chua-Eoan does a pretty pathetic job of trying to defend the decision not to include any females chefs by saying that he thinks "media covers the industry. I don't think the media has to advocate for anything." On this, he and I profoundly disagree: I absolutely think that the role of media as gatekeepers and influencers themselves, is to push the boundaries and illuminate imbalance or injustice. Several people have commented that the preponderance of male chefs reflects that Chua-Eoan hasn't really been out eating in these restaurants and actually observing who is in the kitchens, relying instead on press releases and other media coverage to assess influence and reputation. Who is better at trumping up one’s own ego and reputation? Who tends to put money and energy and effort into making sure that people know their name and their influence? Let's be honest -- the men.

In the end, I see two failings here: TIME's failure to take a stand and be a voice for what this list should be, and a general failure to acknowledge that sex *does* matter. So thank goodness for the New York Times. For not being afraid to acknowledge that sex has a place in this, and that achievements and acclaim based on one’s sex are nothing to shy away from. For recognizing that the media’s role is to illuminate that which people cannot readily see for themselves, and to advocate for the world that we want to live in. And for the very basic ability to recognize that hey, women *are* doing amazing things in the kitchen... and have been for a while.

Wednesday, May 23, 2012

Update on Conflict Kitchen

Two years ago (wow, really, that was two years ago?!?), I wrote about an intriguing project just getting started in Pittsburgh, called Conflict Kitchen. The premise was to focus on the food of a country with which America is in some kind of conflict, using the food to engage people in learning about these countries. The other day, I came across this Los Angeles Times article profiling the project, and its anticipated expansion from a stand serving street food to go, to a full-service restaurant in downtown Pittsburgh. Since the last time I read about them, they've done Persian, Afghan, and Venezuelan food, are planning for a Cuban iteration soon, and are also exploring a North Korean version. If you're in the Pittsburgh area, check them out!

Wednesday, May 2, 2012

Cultural Diplomacy and Turkish Coffee



This is what I call closing the last 3 feet of public diplomacy: handing out free Turkish coffee on the streets of DC, and inspiring lots of conversations about Turkey, Turkish culture, Turkish food, and Turkish coffee fortune telling in the process. 


 And I get to be a part of it! I would write more, but I'm headed to New York with the crew tomorrow as they spread the Turkish coffee love around the East Coast. So in the meantime, check out the Turkayfe website for more info on the project, and look out for lots of pictures and videos (courtesy of my newfangled DSLR) to come!


Saturday, March 10, 2012

Chipotle's CSR

Since taking on a full-time internship in November that sadly for this blog has little connection to food and travel, my bandwidth for writing about these topics has been constrained. Of course, my appetite, both figurative and literal (get it? Literal? I made a double pun!), has not waned.

HawaiiAppetite
Chowing down on a puka dog in Hawaii

My internship deals with sustainability and corporate social responsibility communications, and one of my interview questions was, predictably, "What large company's sustainability efforts do you admire?" I say that the question was (or should have been) predictable, but clearly unemployment had hampered my clairvoyance, and I froze, afraid to mention a brand name that had some horrible environmental or social practice known only by true CSR experts. Or worse yet, that I might incriminate one of their clients as a bad example of CSR. Luckily a week-long temp gig a few weeks earlier got me through: I said something about admiring companies that fully integrate sustainability principles into all aspects of their activities, and cited National Geographic's zero-waste policy in their headquarters as an example of an organization expressing its mission -- conservation of the world -- through every little detail of its work.

It occurred to me recently, however, that if someone were to ask me the same question today, I would say Chipotle.

ChipotleLogo

Saturday, December 10, 2011

Chipotle's Asian Concept -- CALLED IT

A long time ago on this blog, back when it was still in its infancy and I was figuring out what shape it might take (I say as if I have since figured out what shape this takes...), I wrote about Chipotle's new "Asian concept" that was reportedly in the works.

Specifically I wrote:
Sidestepping the PC-minefield of conflating the diversity of Asian cuisines into one concept, I can see a Vietnamese "inspired" (for all you purists out there) menu that could easily work within the Chipotle model:

Banh mi sandwiches
Bun (room temp vermicelli salad-type dish)
Spring/summer/garden rolls (I'm thinking of the fresh ones, rather than the deep fried ones)

All of these draw upon easy to source local ingredients, can be adapted to suit a variety of diets and food preferences, and can be quickly assembled to order. Oh yes, and they're delicious.
Well ShopHouse has been open for a few months now, and all I have to say is,

CALLED IT.


The basic components of ShopHouse's menu? "Bowls" of protein, veggies, and sauce over your choice of jasmine or brown rice, or chilled rice noodles, and banh mi sandwiches.

ShopHouseMenu

Interestingly, despite being almost a year old, that original post has the most hits of any post here, and people still regularly find my blog from searching for "chipotle asian concept."

Apparently Chipotle is not the only one to draw on the mainstreaming banh mi bandwagon, though, as I discovered when I stumbled upon BONMi, just a 10 minute walk down the street from Shophouse. BONMi's website seems to espouse a lot of the same values as ShopHouse: inspiration in Vietnamese/Southeast Asian cuisine of course, but also "locally sourced environmentally friendly products whenever possible", and even similar tones of orange in their color schemes.

Despite emanating from national companies (Denver-based Chipotle and the New York-based JBH Advisory Group), both ShopHouse and BONMi are currently only located in Washington, DC. In another example of eerie similarities, both proprietors have talked about how DC is actually a great city for trying out new food concepts.
The District is an ideal launching pad for the concept, according to [Lynne] Jacoby [a partner in the JBH Advisory Group that has conceptualized the new 40-seat eatery]. "...D.C. is the best place for restaurants to open, believe it or not," she says. "Unemployment is very low here, it's a very eclectic group of people here, and there's a high concentration of educated people..." (BONMi Opens Today In Downtown D.C.)
"As for why ShopHouse chose to debut in the District of Columbia and not in New York City, [ShopHouse's director of concept development, Tim Wildin] explained that D.C. is a better "proving ground."
"There are just hundreds of restaurants in New York City that aren't great, but last," he said, noting that New York City's high population density might sustain an eatery even when the concept isn't exceptional. On the other hand, Wildin said, a restaurant's performance in D.C., a city with a burgeoning food scene but fewer people, might be a better indication of a concept's potential success elsewhere. (ShopHouse, Chipotle's New Asian Spin-Off, Opens In D.C. )
This is one of the few times that, from a food perspective, I feel lucky to be in Washington, DC.

ShopHouseSign

Wednesday, November 23, 2011

My Love Affair With Brunch

This is a story that begins with buffet and ends with brunch.

First
First plate

When I was a kid, I used to say, "I don't know" a lot to people's questions. What did I want for lunch? I don't know. Did I want to sit next to Mom or Dad? I don't know. Do I want milk or juice? I don't know. Buffets, however, were the perfect answer to my indecisiveness. At a buffet, you don't have to decide on just one dish, only to regret your choice later. You can have it all.

Second
Second Plate

I loved buffets. My family used to go to the Sunday brunch buffet at the Hyatt Regency in San Francisco. I don't actually remember much about the food there, except that there was a lot of it, and I could choose anything I wanted. What I remember most are the distinctive concentric circle-patterned floors.

HyattFloors

My love of buffets often befuddled my parents. Or maybe just pissed them off, because much as I loved the variety of food available, I could never actually eat enough to get their money's worth. Such are the perils of having a small stomach.

Third
Third Plate

When my family moved to Hong Kong, we started frequenting the Sunday buffet at the Conrad hotel. There are actually two restaurants that jointly occupy the eighth floor of the hotel, Nicholini's and Brasserie on the Eighth. Though they generally function as separate restaurants, with a de-nationalized room mediating between their Italian and French cuisines respectively, on Sundays, the borders dissolve to host a tour de force champagne brunch buffet. Over 20 years of patronage, my family has now come to refer to this experience simply as "Conrad". As in, "Did you confirm the reservation at Conrad?" or, "If I died tomorrow, I would want my last meal to be Conrad."

Or, "Conrad is the birthplace of my love affair with brunch."